Martin Tušer BIO
Martin’s mission is to connect scientists, policymakers, and local implementers to bring the latest scientific knowledge into daily practice.
Download Martin’s BIO in pdf:
Martin’s work involves combating climate change, urban landscape adaptation to climate change, optimizing tree ecosystem services, and advocacy for large urban tree conservation.
His objective for 2025 is to continue reshaping the purposes of urban forestry, arboriculture, and landscape architecture globally to mitigate climate change and decrease the industries' carbon footprint. He plans to reallocate part of the vast sustainability and climate protection budgets to preserve the established trees we already have.
Martin is an inventor, entrepreneur, and president of the new NGO Urban Tree Offset Initiative z.s., which is developing and operating a patent-pending carbon offset program for urban trees. The carbon credit program aims to gather additional funds for local governments. The funds are dedicated to advanced tree care to conserve large trees and promote their ecosystem services, including carbon sequestration.
Martin delivers keynote speeches at conferences worldwide and webinars to professionals and the general public to achieve the objectives mentioned above.
Martin’s academic background is in economics and information systems. His career started in global corporations. Since 2004 he has been in business with his wife, and they have brought many innovations to marketing, publishing, landscaping, and tree care. One of the last contributions is a set of tools and a method of watering established, especially large trees in cities under the name TREEIB®. TREEIB® not only gives hope for a better life for urban trees but also opens for all tree care professionals a new segment for their business: watering large trees.
Get in touch with Martin via the contact page or via social networks:
Schedule a meeting with Martin at https://calendly.com/martin-treeib/30-minute-meeting
Upcoming events:
Martin is a speaker at a major urban forestry event:
European Forum on Urban Forestry
The 27th EFUF 2025 will explore the theme "Urban Forests for Resilient and Healthy Cities."
In the session "Bigger Roots, Stronger Cities: Rethinking Tree Watering for Climate Resilience," Martin will present the TREEIB mature tree watering method and address the challenge of shallow rooting in large trees caused by improper irrigation practices.
This session will feature the key insights from his presentation at the ISA Conference in Atlanta, offering a deeper look into innovative approaches to tree resilience in urban environments.
June 3-7, 2025. Zurich, Switzerland.
Martin is a speaker at a major urban forestry event:
International Tree Days - Trees & Environment Conference
The city of Merano and Fito-Consult, a premium tree care company from Varese, are organizing a unique conference based on our holistic approach to urban forest management. Daniele Zanzi, the legend of arboriculture, is the scientific chief of the conference. Prof. William Moomaw accepted my invitation and will be there!
16-17-18 June, 2025. Merano, Italy.
Interesting Past events:
TREEIB and Urban Tree Offset Initiative at the SCEWC 2024 in Barcelona
We were selected to represent the Czech Republic at the biggest smart city event in Europe.
November 5-7, 2024. Barcelona, Spain.
Martin participates in the Banking Coalition for the Green Economy:
Twenty-four founding members from all over the world were working on establishing easier pathways to green finance to decarbonize economies.
September 15-20, 2024. The Rockefeller Foundation Center in Bellagio, Italy.
Martin as a speaker at a major urban forestry event:
ISA 2024 Annual International Conference in Atlanta, GA
The International Society of Arboriculture scientific committee has selected the Presentation Reconsidering Watering Practices in Times of Water Insecurity and Climate Change as one of the main speeches at the Annual Conference.
Co-speaker:
Lynsey Nielson
Lead Horticulturist and ISA Certified Arborist in Red Butte Garden & Arboretum, Salt Lake City, Utah, USA
August 14, 2-3 P.M., Atlanta, USA
The presentation page HERE
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Entering the Smart City sector:
As panelists and exhibitors, we entered the Smart City sector in Europe. We help cities become carbon neutral and cool their microclimates.
June 4-6: Brno, The Czech Republic
Shortlisted at a sustainable businesses competition:
We are thrilled to be finalists in the Czech SME EnterPRIZE competition.
June 5: Prague, The Czech Republic
Workshop for local governments:
VISION AND IMPLEMENTATION OF NEW URBAN FORESTRY IN THE ERA OF CLIMATE CHANGE
Organized by VZMB, the city’s general green space management company
February 15: Špilberk, Brno, The Czech Republic
Exhibiting TREEIB in person in the USA, launching watering established trees as a service
November 15-19: TCIA EXPO, St. Louis, USA
KEYNOTE: co-presenting Prof. William Moomaw
AUGUST 16, 3:15 pm3:15 PM MST: ISA 2023 ANNUAL INTERNATIONAL CONFERENCE, Albuquerque, The USA
Reshaping Arboriculture in Times of Climate Change
Martin Tuser with Prof. William Moomaw at a hotel lobby before their presentation.
MAY 11, 14,45 CET: DE NEDERLANDSE BOOMINFODAG
How to water large trees correctly without threatening the tree
Velp, The Netherlands
MAY 18, 8,15 CET: Webinar for Czech Landscape and Garden Society
WATERING BAGS: SALVATION OR DESTRUCTION?
Online, in Czech
January 11, 6:00 pm CET: WEBINAR The UK ARBORICULTURAL ASSOCIATION
The Dangers of Tree Planting in Times of Climate Emergency
See the recording
