Martin Tušer BIO

Martin’s mission is to connect scientists, policymakers, and local implementers to bring the latest scientific knowledge into daily practice.

Download Martin’s BIO in pdf:

Martin’s work involves combating climate change, urban landscape adaptation to climate change, optimizing tree ecosystem services, and advocacy for large urban tree conservation.

His objective for 2024-5 is to continue reshaping the purposes of urban forestry, arboriculture, and landscape architecture globally to mitigate climate change and decrease the industries' carbon footprint. He plans to reallocate part of the vast sustainability and climate protection budgets to preserve the established trees we already have.

Martin is an inventor, entrepreneur, and president of the new NGO Urban Tree Offset Initiative z.s., which is developing and operating a patent-pending carbon offset program for urban trees. The carbon credit program aims to gather additional funds for local governments. The funds are dedicated to advanced tree care to conserve large trees and promote their ecosystem services, including carbon sequestration.

Martin delivers keynote speeches at conferences worldwide and webinars to professionals and the general public to achieve the objectives mentioned above.

Martin’s academic background is in economics and information systems. His career started in global corporations. Since 2004 he has been in business with his wife, and they have brought many innovations to marketing, publishing, landscaping, and tree care. One of the last contributions is a set of tools and a method of watering established, especially large trees in cities under the name TREEIB®. TREEIB® not only gives hope for a better life for urban trees but also opens for all tree care professionals a new segment for their business: watering large trees.

Get in touch with Martin via the contact page or via social networks:

Schedule a meeting with Martin at https://calendly.com/martin-treeib/30-minute-meeting

Upcoming events:

Martin as a speaker at a major urban forestry event:

International Tree Days - Trees & Environment Conference

Based on our holistic approach to urban forest management, a unique conference is organized by the city of Merano and Fito-Consult, a premium tree care company from Varese. Daniele Zanzi, the legend of arboriculture, is a scientific chief of the conference. Prof. William Moomaw accepted my invitation and will be there!

16-17-18 June, 2025. Merano, Italy.

Interesting Past events:

TREEIB and Urban Tree Offset Initiative at the SCEWC 2024 in Barcelona

We were selected to represent the Czech Republic at the biggest smart city event in Europe.

November 5-7, 2024. Barcelona, Spain.

Martin participates in the Banking Coalition for the Green Economy:

Twenty-four founding members from all over the world were working on establishing easier pathways to green finance to decarbonize economies.

September 15-20, 2024. The Rockefeller Foundation Center in Bellagio, Italy.

Martin as a speaker at a major urban forestry event:

ISA 2024 Annual International Conference in Atlanta, GA

The International Society of Arboriculture scientific committee has selected the Presentation Reconsidering Watering Practices in Times of Water Insecurity and Climate Change as one of the main speeches at the Annual Conference.

Co-speaker:

Lynsey Nielson

Lead Horticulturist and ISA Certified Arborist in Red Butte Garden & Arboretum, Salt Lake City, Utah, USA

August 14, 2-3 P.M., Atlanta, USA

The presentation page HERE