Martin Tušer BIO

Martin’s mission is to connect scientists, policymakers, and local implementers to bring the latest scientific knowledge into daily practice.

Download Martin’s BIO in pdf:

Martin’s work involves combating climate change, urban landscape adaptation to climate change, optimizing tree ecosystem services, and advocacy for large urban tree conservation.

His objective for 2026 is to continue reshaping the purposes of urban forestry, arboriculture, and landscape architecture globally to mitigate climate change and decrease the industries' carbon footprint. He plans to reallocate part of the vast sustainability and climate protection budgets to preserve the established trees we already have.

Martin is an inventor, entrepreneur, and president of the new NGO UTOI z. s., which is developing and operating a patent-pending carbon offset program for urban trees. The carbon credit program aims to gather additional funds for local governments. The funds are dedicated to advanced tree care to conserve large trees and promote their ecosystem services, including carbon sequestration. UTOI also leads research, campaigns, and pilot projects that support tree owners - cities - in their urban forestry efforts.

Martin delivers keynote speeches at conferences worldwide and webinars to professionals and the general public to achieve the objectives mentioned above.

Martin’s academic background is in economics and information systems. His career started in global corporations. Since 2004 he has been in business with his wife, and they have brought many innovations to marketing, publishing, landscaping, and tree care. One of the last contributions is a set of tools and a method of watering established, especially large trees in cities under the name TREEIB®. TREEIB® not only gives hope for a better life for urban trees but also opens for all tree care professionals a new segment for their business: watering large trees.

Get in touch with Martin via the contact page or via social networks:

Schedule a meeting with Martin at https://calendly.com/martin-treeib/30-minute-meeting

Interesting past events:

Martin is developing the Arboronomy framework

Arboronomy

On January 13, 2026, Martin Tušer published an initial working definition of Arboronomy as an open scientific record on Zenodo (DOI: https://doi.org/10.5281/zenodo.18236896).

Arboronomy is proposed as an emerging applied discipline for the active, measurable management of the ecosystem-service performance of existing trees.

Its central idea is that the benefits delivered by trees — cooling, carbon sequestration, microclimate regulation, biodiversity support, and human comfort — are not fixed properties. They are variable outputs that can be intentionally influenced through proactive interventions such as water management, soil improvement, rooting-space optimization, canopy vitality support, and long-term performance monitoring.

In this sense, Arboronomy goes beyond assessing whether a tree is healthy, valuable, or risky. It asks a different question: how can the tree’s climate-relevant performance be maintained, increased, verified, and eventually integrated into adaptation planning and ecosystem-service finance?

The concept bridges arboriculture, urban forestry, climate science, tree biology, and environmental economics.

Its purpose is to help shift existing trees from passive green assets to actively managed living climate infrastructure.

See more at arboronomy.org

Martin is a speaker at a major urban forestry event:

Green Dialogues – International Conference on Urban Green Management & Practice
📍 Hotel by Marriott Vilnius, Lithuania
🗓 October 21–22, 2025

Bigger Roots, Stronger Cities: Rethinking Tree Watering for Climate Resilience

🗓 October 21, 2025 — 11:00 a.m.

Speaker: Martin Tušer

Urban trees are facing increasing stress as cities heat up and rainfall patterns shift. In this session, Martin Tušer challenges conventional approaches to urban tree watering and presents a practical, science-based strategy to stimulate deeper root growth and long-term resilience. Drawing on real-world field data and innovation in tree care, this talk offers city managers and arborists new ways to strengthen urban forests from the ground down.

👉 Join Martin for a fresh look at how smarter watering can reshape the future of urban forestry.

Learn more about the conference.

Go to the presentation webpage and download handouts.

Martin is a speaker at a major urban forestry event:

European Forum on Urban Forestry

The 27th EFUF 2025 will explore the theme "Urban Forests for Resilient and Healthy Cities."
In the session "Bigger Roots, Stronger Cities: Rethinking Tree Watering for Climate Resilience," Martin will present the TREEIB mature tree watering method and address the challenge of shallow rooting in large trees caused by improper irrigation practices.

This session will feature the key insights from his presentation at the ISA Conference in Atlanta, offering a deeper look into innovative approaches to tree resilience in urban environments.

June 3-7, 2025. Zurich, Switzerland.

Martin is a speaker at a major urban forestry event:

International Tree Days - Trees & Environment Conference

The city of Merano and Fito-Consult, a premium tree care company based in Varese, are organizing a unique conference centered on our holistic approach to urban forest management. Daniele Zanzi, the legend of arboriculture, is the scientific chief of the conference. Prof. William Moomaw accepted my invitation and will be there!

16-17-18 June, 2025. Merano, Italy.

Download Martin's presentation from Merano:
Tuser, M. (June 2025). Maximizing Ecosystem Services of Existing Trees. Presented at Merano Tree Days, Merano, Italy. Accessible at https://www.treeib.com/merano.

TREEIB and Urban Tree Offset Initiative at the SCEWC 2024 in Barcelona

We were selected to represent the Czech Republic at the biggest smart city event in Europe.

November 5-7, 2024. Barcelona, Spain.

Martin participates in the Banking Coalition for the Green Economy:

Twenty-four founding members from all over the world were working on establishing easier pathways to green finance to decarbonize economies.

September 15-20, 2024. The Rockefeller Foundation Center in Bellagio, Italy.

Martin as a speaker at a major urban forestry event:

ISA 2024 Annual International Conference in Atlanta, GA

The International Society of Arboriculture scientific committee has selected the Presentation Reconsidering Watering Practices in Times of Water Insecurity and Climate Change as one of the main speeches at the Annual Conference.

Co-speaker:

Lynsey Nielson

Lead Horticulturist and ISA Certified Arborist in Red Butte Garden & Arboretum, Salt Lake City, Utah, USA

August 14, 2-3 P.M., Atlanta, USA

The presentation page HERE